Set the direction.
Shape AI product priorities around business needs, with a coordinated approach to platforms and capabilities.
CRAIG SPILKER
ONE PERSON.MORE THAN ONE LANE.
PRODUCT LEADERSHIP & PRACTICAL AIClear direction.
Clear direction.
Bold ideas.
Real progress.
I’m a product leader, builder, and writer working where people, business, and AI meet. I connect strategy with the decisions and delivery that bring it to life.
Curiosity, with follow-through.
PRODUCT STRATEGY / INNOVATION / AI TRANSFORMATIONTHERE’S MORE TO THE STORY
AMERITAS / ENTERPRISE AIJULY 2025–PRESENT
PRODUCT MANAGER, AI & INNOVATION
Make AI useful.
Make it accountable.
At Ameritas, I lead product work that connects enterprise AI strategy with the tools, workflows, and skills people need to use it.
Working with business and technology partners, I help set platform direction, identify practical applications, and support adoption within an established AI governance structure.
Connect the work.
Bring business processes, organizational knowledge, and human oversight into the design of AI-enabled workflows.
Build the capability.
Lead hands-on working sessions that help teams understand AI, identify useful applications, and put ideas into practice.
01 / LEADERSHIPBUSINESS DIRECTION. HUMAN UNDERSTANDING.
Set the direction.
Bring people with you.
My experience spans product and engagement, original product development, and team leadership. The connection is understanding people well enough to build something useful.
AMPT
My role covered product and engagement for an employee recognition and communication platform, including its use in healthcare workplaces.
Read the profile ↗RedLite GreenLite
I built an original app from scratch using AI to code, without a software engineering background. It is published for iPhone under my name.
View the App Store listing ↗FamilyTable
My family and I created a company together. Everyone took on a role, from social media and design to product work.
Read our origin story ↓HOW I APPROACH THE WORK
Start with a real problem. Make the tradeoffs clear. Give people ownership. Test the assumptions. Measure what changes.
For AI, that means choosing useful applications, checking their limits, and helping people adopt them. Building with AI has made those questions concrete for me.
02 / SELECTED PRODUCTSTHE PROBLEM. MY ROLE. THE WORK.
Ideas with
something to show.
Original products are part of my practice: a way to turn a problem into a clear use case, make decisions, and learn through delivery.
AI-ASSISTED DEVELOPMENT · PUBLISHED FOR IPHONERedLite GreenLite
A simple signal.
A working product.
- The problem
- Knowing when friends are free to talk without another round of messages.
- My role
- Creator. I built the app from scratch using AI to write code, without a software engineering background.
- The product decision
- Make availability easy to understand: green, yellow, or red.
- The result
- A published iPhone app that lets people share their availability. This is a product built with AI; its core purpose is human connection.
AI PRODUCT DEVELOPMENTCadenceAI
AI applied to the human side of team building.
- The focus
- AI-assisted research for sports recruiting and team-building questions.
- My role
- Creator, shaping the product and exploring its use with prospective users.
- The product question
- How can AI help organize useful information for a team’s evaluation process?
- My approach
- Start with a specific workflow and evaluate whether the output helps the person making the decision. Keep the limits of the analysis clear.
BUILT WITH MY FAMILYFamilyTable
It started with a garage sale.
Our family had a decision to make: what should we do with the proceeds? The kids made presentations. The idea that won was to create our own company.
We rented a meeting room at a hotel and worked through ideas together. That session became FamilyTable: a product to help families connect the food they have with what to cook and what to buy.
Everyone took on a role, including social media, design, and product. I’m building it alongside my family, with shared ownership of the idea and the work.
03 / PERSPECTIVELEAVE ROOM TO CHANGE YOUR MIND.
WRITING BY CRAIG SPILKER
BOTH/AND.
Two things can be true.
The world doesn’t fit
in an either/or.
Both/And is where I follow a question past the easy answer. People, technology, culture, and the places our assumptions stop working.
I write about competing ideas and the choices they create. That habit also shapes how I approach leadership, innovation, and AI.
Explore the writing START WITH A QUESTION0 and 10004 / THE PERSON BEHIND THE WORKDIFFERENT ROOMS. SAME HUMAN QUESTIONS.
A dugout.
A meeting.
A microphone.
The setting changes.
The work is still about people.
I’ve coached baseball in Germany, worked on employee recognition, and hosted conversations about people’s lives and ideas.
That experience shapes how I build, how I lead, and the questions I bring into a room.
My full story on LinkedInLET’S TALK ABOUT WHAT’S NEXT.LEADERSHIP / SPEAKING / ADVISORY
Big possibilities.
Clear next steps.
Looking for leadership across product, innovation, and AI transformation? Let’s talk about your business, your team, and the work ahead.
For events and focused advisory work, explore the options below.
Discuss a leadership opportunity