CRAIG SPILKER

ADVISORY / CRAIG SPILKER

Make the opportunity
specific.

Focused work for teams deciding what to build, where AI can help, and how to move from an idea to a useful test.

PRODUCT DIRECTION

Choose the right problem

Clarify the customer need, compare opportunities, and define the decisions behind a product roadmap.

A clear problem statement, priorities, and success measures.

AI OPPORTUNITY

Find a useful starting point

Examine a real workflow, identify where AI may help, and define how people will evaluate the result.

A bounded use case, an evaluation plan, and clear human responsibilities.

EARLY PRODUCT DEVELOPMENT

Turn an idea into a test

Define a small product or prototype that can answer a business question before committing to a larger build.

A focused scope, test plan, and next-step recommendation.

HOW WE START

We begin with the problem, the people affected, and the decision you need to make. Then we agree on scope, responsibilities, and what useful progress would look like.

My perspective comes from product and engagement work at AMPT, creating CadenceAI and RedLite GreenLite, and building FamilyTable with my family.

Explore the products behind the approach ↓